The importance to source coffee ethically from the right farmers cannot be emphasized enough when it comes to roasting coffee. Ethical sourcing means providing complete transparency and traceability throughout the supply chain process, from the coffee farm all the way to the consumer. This way, you can ensure that your coffee beans are both sustainably grown and socially responsible. Ethical sourcing also benefits the coffee farmers, who can earn more profit resulting an improvement in living standards. By buying ethically sourced coffee, you are supporting small-scale producers and the environment, while also enjoying a higher quality cup of coffee.